From the first day of your business, the logo must be taken into consideration in terms of design and where this logo will be used in the future, from creating a big billboard to a small URL logo of your website. Maverick Communication (maverick-communication.com/) entrepreneur Wally Gozar sited several techniques to figure out if your [...]
What is the secret of franchising business?
Franchising is not only about the brand but it is also about strategic location. In this video XSite Solutions (facebook.com/pages/Xsite-Solutions/126876840667894) CEO Jojo Ajero sited examples of stores that became successful in terms of increasing their sales because of proper branding and identification of the right location. DigitalFilipino Talks hosted and produced by Janette Toral. Directed [...]
How do online trends affect your business?
Online trends change very fast. In fact, what was a hit 3 years ago might not be working at this point, or what is not working 3 years ago might be the perfect strategy at present. In this video, technopreneur Nix Nolledo (digitalentrep.com/) reflected on trends that affected his business. DigitalFilipino Talks hosted and produced [...]
How to handle crisis through digital media?
What is the content you want to connect? Use social media as the medium to connect. In times of crisis management, never take it lightly because everybody has an easy access in social media. Solve the issue by not stopping into another unanswered question. Address the problem, propose a solution and put the issue to [...]